Sometimes, a website just ‘Wows’ you.
It’s got a fantastic UX, amazing pictures, colours that pop out, great content.
You can’t help but share it with the rest of the world on social media.
That sums up the type of website design that every online business should aim for.
Sure, you can get a website for $20.
But will it serve the purpose? Can it get you leads? Will it rank on Google? Most importantly, will your visitors like it?
Web Design must be audience-centric. It must be tailored for your visitors and give them what THEY need rather than what YOU feel.
Thankfully, that is easier to achieve than it sounds. Here are five tips to help you get going.
Know your audience
You can’t expect to connect with your audience without having a clear understanding of who they are.
To be able to connect with your target audience, you need to know them like the back of your hands.
There are two easy ways to do this.
- Implement Analytics and track visitor behaviour
- Use Social Media Management to know what your visitors like and interact with
Facebook has an amazing tool called ‘Insights’ that magnifies visitor details. You can know everything from the place they live to their age, their interests, their likes and their dislikes.
Ditto with Twitter analytics. Use the data from all three sources to customize your website for your audience.
Make them stay
This is where design elements come into play. Colours, design, splash pages, animations and progressive web applications can turn a good website into a great one.
Make them stay. Give them enough interesting tidbits that make it worth their time spent on the site.
The text on your website is of predominant importance. Hire a good writer.
Organize the text in an easy-to-read fashion.
WordPress web design allows you to do all of this in a cost-effective and easy way. Speak to an experienced WordPress designer about your requirements.
UX is the key
You might have the fanciest looking website but unless it’s functional, easy to navigate through and interactive, chances are that your bounce rates are steep.
That’s because your audience in 2018 seeks websites with an intuitive UX design.
Every visitor landing on your website must immediately know how to proceed, submit an enquiry, make a purchase or share on social media. If your visitor is getting lost in the labyrinth, you need to rethink your UX design immediately.
Keep it simple
Somethings are best left the way they are. Your basic site navigation for example. You don’t need to fiddle with it or move it frequently. If you have an ‘About Us’ page, for example, don’t call it fancy names like ‘Discovery’ or ‘The Origin’.
Just make it easy for your audience to know what you want to say. They will like it more. And be consistent with your basics.
Ensure that it is responsive and fast
The last two very critical variables that help a business connect with their audience is a responsive (mobile-ready) website that’s fast. And by fast, we mean page load times less than four seconds.
If your website still takes 25 seconds to load and you actually believe that you are compliant with industry best practices, then oh, you are so mistaken. Speak to your web designer about improving page speed.
How many boxes did you tick off from this checklist? Are you struggling to connect with your audience? Reach out to us. We can help.