Businesses functioning in the global marketplace today certainly have their task cut out.
They are catering to a social-media driven audience with extremely low tolerance levels for poor web design and content.
There are no two ways about it. If your website sucks, you lose traffic, you lose credibility and you subsequently lose money.
Today, we speak about 10 web design best practices in 2018 that can save you from design hara-kiri and more importantly, help you make the most of every hard-earned visitor that lands on your website.
A better, faster website is only a couple of clicks away. So, ensure that you don’t make your visitor wait for the site to load. Design websites that load in the blink of an eye. Even better, track page loading speeds using Pagespeed Insights or Pingdom and constantly improve your page speeds.
To give you some perspective, 53% of page abandonments happen when it doesn’t load in less than 3 seconds. If you an e-commerce business, that threshold painstakingly reduces to 2 seconds.
2. Mobile ready
The best time to get your website mobile ready was two years ago. The next best is now. Not one minute later!
3. Track details
Analytics allow you to understand the hows, whys and whos of your traffic. It gives you a behind-the-scenes look at how each and every visitor behaves on your website. Subsequently, it is the only way to know if your web design changes are taking effect. Enable Google Analytics.
4. Integrate SEO
You are not catering to a live audience alone. Ensure that you implement old-school, tried and tested SEO practices for the bots as well. Optimize every page for On-Page SEO, add tags, include schema, hire a good content writer.
5. Go WordPress
Make your website look like it is «alive» and growing. Constantly add good quality, original content. Deliver value with each content piece. To make it easier to add content and make changes on-the-go from the backend, implement a user friendly CMS like WordPress. WordPress websites have changed the way businesses function. What’s stopping you from getting one?
6. Optimize for conversions
Implement lead capturing. Design landing pages for specific conversion goals, track them and make changes as necessary. Sorry to sound like a broken record, but this is where WordPress stands out from among the crowd. It’s so easy to design anything in WordPress that even a fifth grader would do it. Okay, maybe not. Hire a good WordPress designer folks.
7. Your list
This one’s coming straight from the internet of yore. Email marketing still works. Use a capture form to make your email list. Highly effective and incredibly simple.
8. Social Media
Social Media is incredibly powerful. Ensure that your social media pages across platforms are linked to your website. Boosts brand visibility, improves conversions and gives you repeat business.
It’s the time of DDoS attacks and malware injections. Ensure that your website uses the best-in-class security protocols to protect visitor data and privacy. Even better, let your audience know about it. Gives you chest-thumping rights and a vote of confidence from your visitors.
10. Go for a fluid UX
Progressive Web Apps are a blend of the best mobile and web apps and when integrated into a website, make for a smoother and interactive user experience. Improve the UX by using progressive web apps.
Did we miss out on anything? Give us a holler. We’d love to hear from you.