Sometimes you’ve got to take expert prophecies with a pinch of salt and go with the flow of what’s trending on the internet.
There’s no better example than social media.
Despite Social Media going from an occasional pastime to a persistent addictive habit for millions of people, some sceptics still cringe when it comes to using professional services to leverage the power of social media for branding.
The fact is that Social Media is a powerhouse of vital visitor information and traffic.
And you need to treat it with respect, just the way you would treat any other form of online marketing, like say, SEO.
You cannot make random posts just for the sake of it. You need to have in place, a strategic blueprint that justifies and times, each and every action that your brand takes on social media platforms.
Allow us to explain that.
Consistency helps build an organic presence
A social media strategy helps you to plan out your posts for weeks in advance in tune with your marketing goals.
You can then schedule and post them according to the time when your page visitors are most active. All social media platforms have analytical tools that give you this information along with a lot more details.
This helps build consistency in your posts.
Consistency in the frequency and quality of your posts is what helps build an organic presence for your brand.
Lack of consistency is what leads to the failure of social media marketing for most business.
You are wasting precious time
In any form of business, time is invaluable and you can put it to better use improving your business.
Without a social media strategy, you are most likely spending copious amounts of time deciding what to post and how to curate it on a daily basis.
Think of outsourcing this to a social media management company. You will probably have to spend a few hours brainstorming post ideas. But that’s it.
What you will get is a premade content bank with a preset schedule on each and every post, video and image.
You can sit back and watch the posts getting likes, shares and views.
You are missing out on audience goals
One of the most invaluable uses of social media is that it helps you understand your audience better.
But to be able to analyze audience behaviour, you need to have pre-planned interactive elements like polls and questionnaires integrated into your content strategy. This helps you analyze audience engagement and understand pain points.
The data can be vital in customizing your entire online presence, including your website, content and marketing plans.
Your creativity is blunted
When you are constantly stressed thinking about what to post next, you are limiting your ability to think creatively.
And creativity is critical in the social media space. You need to create posts that are compelling, attractive, interesting and easy to read, keeping in line with the rest of your business plans.
With time and creativity on your hands, you can make better quality posts, videos, podcasts, live feeds, ask-me-anything, just about any good, interactive element that helps connect with your audience.
If even one of the things that we mentioned above applies to you, then you need to think seriously about creating a social media strategy that works.
You need to get organized, plan out weeks or even months in advance while implementing analytics and interactive elements, be creative and most importantly, be consistent.
If you don’t have the time for it, hire a social media management expert.