Social Media is like Santa’s haversack. It’s crammed with goodies that businesses can handpick to skyrocket their marketing efforts.
Don’t believe us? What other form of marketing gives you this?
- Instant access to your target audience group (For free)
- A treasure trove of free traffic that can be driven to your website (Read sales)
- If you are crushing your social media platforms, you can cut down on your SEO and PPC budgets
- Tools that let you measure your performance on these platforms
- Instant feedback which allows you to make swift, effective changes
The caveat is that you must be skilled enough to juggle multiple tasks and responsibilities that come with it, to make your efforts count.
That’s where good social media marketing skills come into the picture.
And if you aren’t an expert (like most others), then here are 5 tips to help you get going.
1. The key is in the quality
The world is on social. What makes you stand out from your competition?
Do you write posts that bring value to your audience?
Is your content so good that they can’t help but share it?
Your content needs to be evergreen, it needs to answer questions, be humorous, resonate with them.
That’s irrespective of whether it’s a blog post or a podcast. Work on them. Make them pop out.
2. Identify your best platform
Some businesses make a killing with Facebook. Others do much better on Instagram.
Make comparisons between the cost of marketing on your social channels with the ROI that you generate from it.
You need to identify the platforms that give you the most ROI and allocate marketing budgets for it accordingly.
Obviously, your maximum budget should be allocated towards your best performing social platform.
3. Know the best time to post
Your audience might live in different time zones or be active at different times of the day on social media. You need to identify the best possible time to post your content. That’s when most of them are alive and kicking on the platforms and you can get maximum engagement for each post.
To identify this time, you can use analytics.
Facebook, for example, automatically notifies you of the best possible time to post your content.
On other platforms, you can divide your scheduled posts at different times of the day and gauge from the response you receive at each time.
4. Do not overdo it but don’t underdo it either
We know you have heard about the consistency bit a million times. So we won’t bore you with that again.
Just ensure that you work with the metrics.
If even a slight increase in any activity (Tweeting more often, Posting Live Feeds on Instagram) brings about a marked improvement in results (traffic, leads), go ahead and make small, slight increments all the time.
But don’t do it to the point that it starts to get counterproductive.
The idea is to provide value. Not to annoy your audience.
At the same time, look alive. Keep posting. Not overdoing it doesn’t equate to keeping your account dormant for weeks.
We understand, there’s a thin line to be treaded here. That’s why it’s always easier to hire a social media management firm that understands the nuances.
5. Interact with your audience
There’s no dearth of content on the internet. Most of it is entertaining and free, without any commercial angle.
So, your audience has no need to reach out to your or engage with you, unless they have a pain point. Don’t wait for that.
Initiate conversations. Interact. This is one of the easiest ways to network and has more benefits than you can imagine.
But you must also know what to converse about. Have a solid, social media monitoring plan in place. One that identifies trending keyword phrases which can be converted into engaging conversational pieces.
If you look closely, you might discover that your audience pretty much tells you what they are looking for in the first place.