It’s not uncommon for online businesses to spend thousands of dollars on swanky websites.
True, your website is your brand image in the online world. It needs to be designed with the user in mind.
Should have great colours, a fluid UX, compelling content. We get it.
But what if it’s painstakingly slow to load? And it’s not a design flaw either.
According to the latest updates from Google, businesses must aim at page load times under 1 second.
That’s just one of the reasons why you need to put more thought towards the web host that you choose.
Typically, businesses either sign up for big web hosting brands that aggressively advertise their services as cheap, efficient and reliable.
Or, they sign up for the cheapest web host.
When it comes to web hosting, neither are a good strategy. Your choice of a web host can make or break your business.
Here are a few tips to make your selection process easier.
The speed or loading time of a website affects visitor satisfaction, the bounce rate and subsequently your SEO rankings. And it is largely web host dependent (provided you have double checked for any design elements that are unreasonably large sized).
Look for a web host that provides SSD hosting.
Just like an SSD drive in a desktop/laptop, an SSD host stores website data in a non-volatile memory that is much easier to access as compared to a mechanical HDD based server that uses volatile memory.
In simple terms, your website loads much faster.
This is particularly important if you are using an open source web application such as WordPress or Drupal.
These are dynamic websites that run database queries while accessing the content at the same time. SSD hosting significantly speeds up data access in these sites by reading and writing data simultaneously.
To give you some idea, the average data reading speed of an SSD is 0.2 milliseconds.
SSD hosting has dropped in price considerably making it easier even for small to medium-sized businesses to sign up for it.
2. Uptime monitoring
Knock, knock! Anybody home? If a visitor lands on your website and it’s not online or is showing one of those annoying ‘Gibberish’ error pages, chances are that you’ve lost them forever.
Every visitor is a potential customer.
Downtime = Lost money, lost credibility. Look for a web host that includes 24/7 uptime monitoring.
Let’s minimize frown time.
Reliability is subjective. We know that. But we don’t have sky-high expectations from any web host.
The bare minimum checklist that we look for when it comes to reliable performance is minimal downtime, daily data backups, threat monitoring, scalability and data protection from unexpected catastrophes.
Once again, we can’t think of anything better than SSD hosting here.
Fewer moving parts stop write access which prevents data loss and is scalable in just a few clicks.
To sum it up
If you have been price-shopping your web host or have been swayed by fancy advertisements and fake product reviews, it’s time to reconsider your choices.