Search Engine Optimization (SEO) has always had a mysterious aura around it.
For a long time, it was something that only the elite few knew about and could afford.
Then Google came along and introduced frequent algorithmic changes which only amplified the mystery.
Even today, if you ask an SEO consultant about what’s guaranteed to work in SEO, you won’t get concise replies. Instead, you will be greeted with the usual, ‘There are no guarantees in SEO’ bit.
However, that’s incorrect.
Some things are guaranteed in SEO!
Today, we look at three such factors which also happen to be common doubts that businesses have when they speak to SEO consultants.
1. Does page speed affect ranking?
Absolutely. It does. Google has been vocal about Page Speed being a ranking factor. And it also provides a tool called PageSpeed Insights that allows webmasters to analyze their websites and its loading time across multiple devices.
The ideal page load time for E-Commerce websites is less than a second btw.
We highly recommend SSD hosting, especially for PHP based open source CMS like WordPress, Joomla and Drupal.
Even better, look for a web host that uses the LiteSpeed server with Plesk. The server is lightning fast as compared to the commonly used cheap Apache Cpanel and Nginx based hosting.
2. Does hosting location affect ranking?
This has been a much-debated topic among self-proclaimed SEO gurus with polarized opinions.
One side claims that it doesn’t affect ranking at all while the other claims that it definitely does.
Personally, it has always been easier for us to rank if we have a Top level domain name hosted in the same country.
For example, if you have a ‘.in’ website that targets local traffic, by all means, host it in India. It will improve page loading times and innately signal to Google that you are targeting Indian traffic.
Your website will have an Indian IP address after all.
Similarly, host ‘.gr’ domains in Greece and ‘.jp’ in Japan.
We hope you get the drift.
3. Does downtime affect ranking?
Another hosting niggle is unplanned downtime, which is common with cheap shared web hosts. It is a given that downtime is an annoyance for your website visitors.
But it’s also bad news for Google spiders and all other slithery web crawlies that visit your website multiple times a day.
If you are using a cheap web host that experiences frequent downtime (which you might not even be aware of), then it will affect your ranking negatively.
Matt Cutts once mentioned that downtimes of more than 15 minutes a day will cause your rankings to drop.
To sum it up
Web hosting might not be on the top of your priorities when it comes to setting up an online business. But cutting corners here will affect your business in more ways than you can ever imagine.
Speak to us to know about our lightning fast hosting plans.